Jack White, formerly of the White Stripes, is almost ready to unleash Lazaretto, his follow-up to 2012’s solo album debut Blunderbuss. Undisputed indie-rock legend that he is, White has been working with his record store/label/recording studio Third Man Records to make this the most talked about album of the year. First, he unleashed “High Ball Stepper”, and the paint-splattered, electrifying video that goes with it. Then he let the public pre-order a deluxe vinyl package of Lazaretto, complete with a poster, book, postcards, and an extra 45. On Record Store Day, he released a limited-edition 45 of “Lazaretto” that he performed, recorded, produced, and sold in 3 hours and 55 minutes (making it “The World’s Fastest Record”).
Instead of just, well, releasing his new album, Jack White recently announced that the vinyl version of Lazaretto won’t just be a record. It will be an “Ultra LP”. So…is it just limited-edition colored vinyl? Nope. For starters, there’s two vinyl-only tracks underneath the label. Side A, meanwhile, will play from the inside out. In another cool twist, both sides will end with an infinite “locked groove” that repeats the songs’ endings forever. For another song, you’ll hear an acoustic or electric intro depending on where you place the needle. Oh, and there’s something about a hand-etched hologram.